Me in 25 seconds

American-born developer, tech founder, full-time nomad.

I’ve been living location independent since ’08, often residing in Bangkok, and I’ve spent time in more than 40 countries. Right now I’m heading up DropInBlog as CEO and co-founder. My (ad)ventures have led to features in CNBC, Forbes, and more.

The DropInBlog story

DropInBlog is modern blog infrastructure. It drops a fast, fully SEO-optimized blog into any stack, whether that’s custom code like Astro, Laravel, and Next.js, ecommerce like Shopify and BigCommerce, or AI builders like Lovable, Framer, and Replit. It’s increasingly built for AI visibility too: getting your content found and cited by tools like ChatGPT, not just ranked on Google. Today it powers thousands of blogs for everyone from small teams to Fortune 500 brands.

Jesse Schoberg on stage holding a microphone at MicroConf in Istanbul
On stage at MicroConf, Istanbul. Photo by John M. P. Knox.

I’m guiding the ship as CEO alongside my two great co-founders, whom I’ve been working with for over a decade. We started coding it as a side project in 2013, launched in 2015, and got serious when it found traction in 2019. The first four years were a grind; the next three took us near seven figures. I love what I do, and I’m truly enjoying the ride on a project I can’t see the ceiling on.

On the personal side

My wife, Janine Schoberg, is a global event producer for remote-team retreats and tech conferences, and a serious travel nut. You can find my photography under the name Jesse Justin, my day-to-day on Instagram, and my thoughts on ๐•.

Jesse and Janine Schoberg by the fountain at Rossio Square in Lisbon
With Janine in Lisbon.

Things I like