"What’s the Hot Dog?" How to Outsmart Your Inner Lawyer


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I've noticed that when it comes to making decisions, we often tell ourselves a story—one full of reasons that sound good but don’t really get to the point. We rationalize why we want to move, switch jobs, or start something new, layering on justifications that distract from the real reason.

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What if we could cut through all that noise and get to the real reason? In Rework, there’s a great analogy about a hot dog stand: focus on the hot dog—the core of your business—and forget the distractions. At the same time, The Happiness Hypothesis talks about our "inner lawyer," the part of us that backs up our gut feelings with a lot of random arguments.

In this post, I’ll show how combining these ideas can help us simplify decision-making. It starts with one simple question: What's the hot dog? What’s the one true reason driving this decision?

The "Hot Dog" from Rework: Focusing on the Core

In Rework, there's a story about a hot dog stand that really resonated with me. The idea is simple: if you’re running a hot dog stand, what really matters? The hot dogs. You don't need a complicated menu, relish, or even buns. At its core, you really only need hot dogs—the rest is just extras.

For example, if you’re opening a hot dog stand, you could worry about the condiments, the cart, the name, the decoration. But the first thing you should worry about is the hot dog. The hot dogs are the epicenter. Everything else is secondary. The way to find the epicenter is to ask yourself this question: ‘If I took this away, would what I’m selling still exist?’ A hot dog stand isn’t a hot dog stand without the hot dogs. You can take away the onions, the relish, the mustard, etc. Some people may not like your toppings-less dogs, but you’d still have a hot dog stand. But you simply cannot have a hot dog stand without any hot dogs.Page from 'Rework' by Jason Fried and David Heinemeier Hansson of 37signals

I think this applies to more than just business. Whether we’re making personal or professional decisions, it’s easy to get distracted by all the extra details. We convince ourselves that those details are important, but they’re really not. The key is to focus on what actually matters—what’s at the core of the decision.

The "Inner Lawyer" from The Happiness Hypothesis: How We Rationalize

In The Happiness Hypothesis, Jonathan Haidt introduces the idea of the "inner lawyer." Basically, our minds are wired to defend our gut feelings, even when those feelings aren't based on logic. 

Our "inner lawyer" subconsciously comes up with reasons—generally after the fact—that justify what we already feel. It’s like we’re building a case for ourselves, making sure everything lines up to support the decision we’ve already made. The inner lawyer doesn’t just justify decisions we’ve already made; it can just as easily construct arguments for the opposite stance, depending on what we want to believe.

One of the reasons people are often contemptuous of lawyers is that they fight for a client’s interests, not for the truth. To be a good lawyer, it often helps to be a good liar. Although many lawyers won’t tell a direct lie, most will do what they can to hide inconvenient facts while weaving a plausible alternative story for the judge and jury, a story that they sometimes know is not true. Our inner lawyer works in the same way, but, somehow, we actually believe the stories he makes up.  When people are given difficult questions to think about—for example, whether the minimum wage should be raised—they generally lean one way or the other right away, and then put a call in to reasoning to see whether support for that position is forthcoming. For example, a person whose first instinct is that the minimum wage should be raised looks around for supporting evidence. If she thinks of her Aunt Flo who is working for the minimum wage and can’t support her family on it then yes, that means the minimum wage should be raised. All done. Deanna Kuhn, a cognitive psychologist who has studied such everyday reasoning, found that most people readily offered ‘pseudoevidence’ like the anecdote about Aunt Flo. Most people gave no real evidence for their positions, and most made no effort to look for evidence opposing their initial positions. David Perkins, a Harvard psychologist who has devoted his career to improving reasoning, found the same thing. He says that thinking generally uses the ‘makes-sense’ stopping rule. We take a position, look for evidence that supports it, and if we find some evidence enough so that our position ‘makes sense’—we stop thinking.Page from 'The Happiness Hypothesis' by Jonathan Haidt

The problem is, those reasons can be flimsy. We might tell ourselves we’re moving for the weather or because of better job prospects, but are those the real reasons? Probably not. The inner lawyer just pulls together whatever arguments will make the choice feel more legitimate, even if they’re not the core truth.

Merging the Concepts: "What's the Hot Dog?"

So how do these two ideas—Rework's "hot dog" and Haidt's "inner lawyer"—come together? For me, it’s about asking one question: What’s the hot dog? What’s the real, underlying reason behind this decision, belief, or desire?

When you strip away the justifications your inner lawyer is throwing at you, the goal is to find that one core driver, or the "hot dog".

Maybe you're thinking about moving to a new city. You start by listing all the reasons: better job opportunities, nicer weather, friends who live nearby. But when you really ask yourself, What’s the hot dog?—you might find that the real reason is something simpler, like just wanting a change.

This question cuts through all the noise. It’s a way to get past rationalizations and focus on the one true reason driving your choice.

Examples

Let’s look at how this plays out in real life.

  1. A friend invites you to dinner, but you don’t want to go. You start thinking of excuses: you’re too tired, you’ve got work tomorrow, maybe you don’t like the restaurant. But what’s the hot dog here? Maybe you're not feeling up for socializing today.
  2. You feel the need to own your own home. You might rattle off reasons like building equity, having a stable investment, or avoiding rent hikes. But what’s the hot dog? Maybe it’s having a space that feels like it’s truly yours.
  3. You're in an unhealthy relationship, but choose to stay. You tell yourself things like "It'll get better" or "I won't find anyone better." But when you really ask, what’s the hot dog? Maybe it's that you’re afraid of being alone.

Using "What's the Hot Dog?" to Clarify Choices

Let's dig deeper into the second example—whether to own your primary home. Once you’ve stripped away your inner lawyer's justifications, like building equity or avoiding rent hikes and identified that your hot dog is simply having a space that feels like yours, now you can focus on just that.

Now you can ask yourself: how do I achieve that feeling of a home that’s truly mine? Your gut might tell you that owning is the only way to buy furniture, artwork, and choose paint colors. But you don’t necessarily need to own a home to do that. With a longer-term lease, you could still create that same sense of ownership, decorating and settling into a place that feels like yours—without the commitment of ownership.

This clarity also allows you to objectively consider the other advantages of renting. Maybe renting gives you the flexibility to move quickly if your job changes or your partner’s career takes a different turn. Or you might find that avoiding the risk of having a construction project pop up next door is worth more to you than the potential of turning your home into a real estate investment. Now, instead of making the decision based on your inner lawyer’s justifications, you’re weighing your options against the one real reason—your hot dog.

Conclusion

Decisions can easily get lost in a mess of our inner lawyer's justifications. But asking "What’s the hot dog?" cuts through all that, helping you find the core reason behind a choice, emotion, or belief.

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